IDC : Ringback tones to overtake ringtones in 2010

IDC : Ringback tones to overtake ringtones in 2010. “Ringback tones will overtake ringtones in 2010 and become the single largest revenue source for mobile entertainment due to a variety of inherent advantages. The IDC study, Worldwide Mobile Entertainment 2007-2011 Forecast, analyzes the opportunity for mobile entertainment services, applications, and content types on a global basis.

On the whole, mobile entertainment is expected to account for 5.1% out of a total of $800 billion (with a “b”) in global wireless service revenues that IDC is projecting by 2011. Downloadable ringback tones are already widely available on the Web from a variety of sources, including cellular carriers ranging from Verizon Wireless and Sprint to smaller regional carriers.

(via IDC)