BlackBerry Media Sync

Research in Motion (RIM) is preparing to bring iTunes-based media transfers to BlackBerries around the world. The BlackBerry Media Sync software is being developed to “transfer your desktop iTunes music files” to BlackBerry handsets - for those times when push email loses its luster and users feel the need to rock out to their tunes. No word on BlackBerry Media Sync Release dates for BlackBerry owners.

(via cnet)